Independent reporting and guides on startups, AI, and the business of building companies. Fact-checked and written to be useful.https://artofthestart.com/https://artofthestart.com/andaseat-adds-adjustable-monitor-arm-series/https://artofthestart.com/andaseat-adds-adjustable-monitor-arm-series/The gaming chair maker introduced a line of adjustable monitor arms, citing rising demand for flexible screen setups as more desk work involves editing AI output.Fri, 24 Jul 2026 17:19:42 GMThttps://artofthestart.com/viewtech-adds-3d-measurement-to-vj-4-video-borescope/https://artofthestart.com/viewtech-adds-3d-measurement-to-vj-4-video-borescope/ViewTech Borescopes has added three-dimensional measurement to its VJ-4 video borescopes, letting inspectors size up cracks and corrosion at the inspection site.Fri, 24 Jul 2026 16:10:13 GMThttps://artofthestart.com/fundingshield-hires-charles-epperson-svp-product/https://artofthestart.com/fundingshield-hires-charles-epperson-svp-product/Real estate fraud-prevention firm FundingShield has named Charles Epperson senior vice president of product and technology to consolidate its wire fraud tools.Fri, 24 Jul 2026 12:19:42 GMThttps://artofthestart.com/click-n-close-no-2-usda-wholesale-lender-2026/https://artofthestart.com/click-n-close-no-2-usda-wholesale-lender-2026/The Addison, Texas, lender placed second nationally in the USDA's rural housing wholesale category, behind only United Wholesale Mortgage.Fri, 24 Jul 2026 09:10:13 GMThttps://artofthestart.com/fit4mom-marks-25-years-new-programs/https://artofthestart.com/fit4mom-marks-25-years-new-programs/The San Diego fitness franchise for mothers added four programs on its 25th anniversary, reflecting an aging membership and a push into low-cost franchise ownership.Fri, 24 Jul 2026 02:10:13 GMThttps://artofthestart.com/hawke-media-named-jacuzzi-group-agency-of-record/https://artofthestart.com/hawke-media-named-jacuzzi-group-agency-of-record/Santa Monica marketing firm Hawke Media will handle marketing across Jacuzzi Group's hot tub and spa brands under a new agency-of-record deal.Thu, 23 Jul 2026 22:19:42 GMThttps://artofthestart.com/mtm-technology-introduces-roe-relationship-optimization-expert/https://artofthestart.com/mtm-technology-introduces-roe-relationship-optimization-expert/MTM Technology launched MTM360 Version 9 with ROE, a Relationship Optimization Expert the company calls the first Relational Intelligence engine.Wed, 22 Jul 2026 13:00:00 GMThttps://artofthestart.com/stk-helix-5g-ai-native-smartphone-clinical-trials/https://artofthestart.com/stk-helix-5g-ai-native-smartphone-clinical-trials/STK, a mobile device maker since 1993, is re-entering under its own brand with STK Helix, a 5G AI-native smartphone built for decentralised clinical trials.Wed, 22 Jul 2026 10:00:00 GMT